The Complete Guide to Content Marketing Trends - 2016



Some nuggets are so great that they remain fresh even after months. I recently

came across an infographic that on Content Marketing Trends from 2016, that is

still shares a bunch of amazing information. 

Don't believe me, okay let's focus on these numbers; 
1. Content marketing generates 3 times more traffic than regular outbound methods and yet cost 62% less. 
2. Companies who blog regularly receive 97% more links to their websites and have 67% more leads. 
Reasons enough to take note of the rise and rise of Content Marketing.
Another wisdom nugget is that if social media the number one marketing tactic for brands and businesses around the world then who is the number Two?
Answer: Newsletter
If you have not added an opt-in form on you website already it’s of the utmost importance that you get to it. A growing subscriber list is a sign of a healthy business as that proves that your strategy is attracting people to follow you.
Video has long been on a positive trend and in 2016, the number of videos online is expected to double. So what does this mean? Well, it means that the popularity alone will ensure you both traffic and conversions. If you are not already utilizing video in your content marketing strategy you should definitely start now.
And there are a lot of great insights in this Complete Guide To 2016 Content Marketing Trends (created by Zen Content). What are you waiting for, dive in.
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